Understanding the Older Consumer

Understanding the Older Consumer
Author :
Publisher : Psychology Press
Total Pages : 192
Release :
ISBN-10 : 0415186447
ISBN-13 : 9780415186445
Rating : 4/5 (445 Downloads)
GET BOOK
Book Synopsis Understanding the Older Consumer by : Barrie Gunter

Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Psychology Press. This book was released on 1998 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Understanding the Older Consumer Related Books

Understanding the Older Consumer
Language: en
Pages: 192

Understanding the Older Consumer

Authors: Barrie Gunter
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Psychology Press

GET EBOOK

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Understanding the Older Consumer
Language: en
Pages: 192

Understanding the Older Consumer

Authors: Barrie Gunter
Categories: Psychology
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

GET EBOOK

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consu
The Aging Consumer
Language: en
Pages: 452

The Aging Consumer

Authors: Aimee Drolet
Categories: Psychology
Type: BOOK - Published: 2011-01-11 - Publisher: Routledge

GET EBOOK

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective
Marketing to Older Consumers
Language: en
Pages: 0

Marketing to Older Consumers

Authors: George Moschis
Categories: Business & Economics
Type: BOOK - Published: 1992-10-23 - Publisher: Praeger

GET EBOOK

Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several d
Marketing to the Aging Population
Language: en
Pages: 352

Marketing to the Aging Population

Authors: George P. Moschis
Categories: Business & Economics
Type: BOOK - Published: 2022-10-06 - Publisher: Springer Nature

GET EBOOK

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of