Download or read book Unique Now - Or Never written by Jesper Kunde and published by Financial Times/Prentice Hall. This book was released on 2002 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in a world where there is too much of everything. Too many products, too many brands, too much information. How do you stand out? Be unique. Here's how to organise your entire company into a focused system that supports and exudes the essence of whom you are and why what you offer to the world matters.