Download or read book Where Did It All Go Wrong? written by Eaon Pritchard and published by Createspace Independent Publishing Platform. This book was released on 2017-12-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...