Women Want More

Women Want More
Author :
Publisher : Harper Collins
Total Pages : 338
Release :
ISBN-10 : 9780061905407
ISBN-13 : 0061905402
Rating : 4/5 (402 Downloads)

Book Synopsis Women Want More by : Michael J. Silverstein

Download or read book Women Want More written by Michael J. Silverstein and published by Harper Collins. This book was released on 2009-09-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

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